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How to Be Successful With Bulk SMS Marketing

Do you want to hit your business sales targets? If so, think of coming up with and implementing a SMS marketing campaign. One of the most cost-effective ways of reaching your audience is through bulk SMS marketing. The open rates of SMS messages are over the roof. Studies indicate that the open rates for SMS texts are higher than that of email. Therefore, by using bulk SMS marketing, you can reach your audience in a better way than using email.

However, one of the challenges of SMS marketing is that you only have 612 characters to convey your message. You should carefully craft your content to ensure that you provide value in the 612 characters. You may not be able to provide all the details you would like to your audience if your SMS is too short. On the flipside, your audience may get bored if the SMS is too long. This is why taking time to craft the perfect message is important.

Timing is Crucial for Success
To be successful with your bulk SMS marketing, timing is everything. To know the best time to send a marketing message, think of your business. For example, if you are running a caf?, you may want to drive customer during lunch hours. Thus, the best time to send your message will be just before midday. When sending your SMS messages, make sure they will be relevant to what your audience is doing. For instance, just before noon, most people are usually making plans for lunch. When they receive your SMS message with an offer at your caf?, you can be sure of registering more sales that day.

The best time for a bar to send SMS messages would be at the end of the working day. Many people may be thinking of unwinding at the end of a long day at work. As the day draws to an end and people start thinking of where to unwind, your message with an offer at your bar would be perfect when it arrives. This is a win for both you and the customers. The people will have a place to go to (your bar) while you will make more sales.

There are a number of days when you should avoid sending Mobivate bulksms messages. For instance, most consumers do not respond well to marketing messages sent on Mondays. This is because most people are usually busy with work after their weekend. It is also important to consider the time when you will be sending the bulk SMS messages. For example, customers are likely to unsubscribe from your messages if you send them SMS texts at 3am.

Think like a consumer if you would like to have a successful bulk SMS marketing campaign. Choose a time when people are more likely to respond to send your SMS messages so visit mobivate.com.

Head over to http://www.huffingtonpost.com/entry/mobile-marketing-101_us_59070e29e4b084f59b49fac3 for more info.
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