Tips for Marketing Your Business With Bulk SMS
There are different marketing avenues that companies can choose to drive sales. Among the marketing channels you can go for is using bulk SMS. However, SMS marketing is not given the attention it deserves by most businesses. Bulk SMS marketing is not popular among businesses due to a number of reasons. For example, some businesses think the marketing is too hard while others cite cost as the major impediment for them using SMS. However, these reasons are not justified.
According to a recent marketing study, text messages are read quickly and frequently than social media posts and emails. It is estimated that 98 percent of SMS texts are ready within an average of five seconds of them being delivered. Thus, you can be sure of getting your message to your audience in a better way using SMS.
However, there are a number of challenges of bulk SMS marketing that you should be aware of. When it comes to mobile phones, customers consider them to be private property. Thus, you do not want to send them mean or irrelevant messages. This means you should get your bulk SMS marketing campaign right. Here are some tips that will help you have a successful bulk SMS marketing campaign.
Use the Right Content for Your Marketing
The message you send in your SMS marketing message is crucial to your success. The type of company you are or what you would like to achieve should guide you on the content to create. There are a number of rules to keep in mind before sending bulk SMS marketing content.
With SMS marketing premium sms billing
, you have a short space to convey your message. Your message has to fit in 612 characters. Thus, it's important that your message is clear and to the point. You may end up not providing enough information if the message is too short. If it is too long, it may make customers lose interest. When you send a text message, you should aim to get a response from your audience. Therefore, make sure the message will compel your audience to take action.
Sending out offers is one of the ways in which you can use bulk SMS marketing to improve your business sales. Various studies indicate that consumers are more open to receiving promotions via SMS frequently. If you are sending an offer, it is important to clearly explain it in the SMS. You should also instruct the audience how they can redeem the offer. For instance, you can send a discount code to your audience through the SMS. Consumers will feel the offer is exclusive for them when you do this. It is also important for your offer to have a deadline. You will make your audience act quickly when your offer has a deadline.
You can have success with Mobivate bulk sms service
marketing by following the guide above.
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